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XI International
Advertising and
Marketing Festival
April 17-19, 2019
Minsk, Belarus
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Конкурсы
Creativity
F. FILM
F1 TV
F2 Online
F3 Film Craft
P. PRINT
P1 Print
P2 Print Craft
R. RADIO & AUDIO
R1 Radio & Audio
O. OUTDOOR
O1 Outdoor
K. INTEGRATED
K1 Multi-platform campaign
K2 Digital & Social
K3 Viral Campaign
K4 Product / Brand Launch Campaign
K5 Image Campaign
K6 Low Budget Campaign
K7 Selfpromo
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience
Branding
B. COMMUNICATION DESIGN
B1 Logo
B2 Corporate Identity
B3 Calendar
B4 Multi-Page Editions
B5 Souvenirs and business gifts
B6 Brand Environment & Experience Design
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovative, Non-Standard Packaging
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Q2 App design
Q3 Design of virtual promo-tools
Creative Effectiveness
E. CREATIVE EFFECTIVENESS
E1 Creative Effectiveness
Marketing
A. PROMO & ACTIVATION
A1 Use of channel / medium
A2 Use of Brand Experience
A3 Use of Technology (Digital, Mobile & Social)
А4 Strategy
A5 Campaign
A6 Low Budget Project
C. PR
C1 Use of PR Practice
C2 Digital & Social
C3 Influencer
C4 Strategy
C5 Campaign
H. DIRECT
H1 Use of Direct Medium
H2 Digital & Social
H3 Strategy
H4 Campaign
I. INNOVATIONS
I1 Innovations
Media
V. CHANNELS
V1 Use of TV & Other Screens
V2 Use of Audio Platforms
V3 Use of Print / Outdoor
V4 Use of Ambient Media
V5 Use of Events
V6 Use of Digital Platforms
V7 Use of Mobile
V8 Use of Social Platforms
V9 Use of Technology
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
W2 Excellence in Media Planning
W3 Excellence in Media Engagement
W4 Use of Data
W5 Use of Programmatic
M. MEDIA CAMPAIGN
M1 Integrated Campaign
M2 Low Budget Campaign
M3 Influencer Campaign
Digital
D. DIGITAL
D1 Websites
D2 Interactive projects
D3 Pre-rolls
D4 Web Banners
D5 Integrated Digital Campaign
D6 Viral Campaign
D7 Social
D8 Branded tech and innovations
D9 Digital Craft
G. MOBILE
G1 Apps
G2 Games
G3 Bot Usage
G4 AR / VR
G5 Mobile Tech and Innovations
T. CREATIVE DATA
T1 Data Driven Insight
T2 Data Driven Targeting
T3 Data Storytelling
T4 Use of Real-Time Data
Social Advertising
S. SOCIAL ADVERTISING
S1 Socially-Oriented Film
S2 Socially-Oriented Print
S3 Socially-Oriented Radio
S4 Socially-Oriented Project / Campaign