Recently we appealed to recognized experts of communications industry from different countries with one single but important question: what is the meaning and benefit of their participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for them personally, for their companies, for the communications industry. So now we continue to acquaint you with the opinions of experienced professionals, and today we are pleased to present you a video response from the Chairman of Marketing jury of the VII^th White Square, jury member of Cannes Lions 2014, representative of Cannes Lions / Lions Health in Russia, Vice President of TWIGA communication group Karina Ogandjanian!