Why should we love advertising festivals and, of course, White Square? For lots of reasons! Artyom Ivanov, Creative Director at BBDO Moscow, who judged Creativity contest at White Square last year, loves festivals because there you can look at others and show yourself! “The country and the world should know their heroes, learn from them, challenge them to raise the level of the industry. And where to do it, if not at ad festivals?” What Artyom loves and respects at White Square is experienced jury and interesting cut of works from Eastern Europe and Central Asia.