We continue to share the opinions of international experts on the role of advertising festivals. Here is what Christoph Nann, Chief Creative Officer of FCB Hamburg, Germany, thinks of it: “There are places, where the vibe of inspiration is highly concentrated. Where inspiration is so condensed that it feels like breathing ideas instead of air. Some of these places are creative festivals and – in the most concentrated form – rooms where juries discuss. As a creative, these places are the best food you can have. That’s why I love jury work and especially look forward to White Square”.