We continue to exchange views on what’s good in creative festivals and what they can give to marketers and advertisers. We are glad to share now Fabio Paracchini’s opinion, who is Chief Strategy & Innovation Officer / Head of Health at The Embassy, Italy: “What I really love in festivals is not the awards bling, but the relentless flow of speeches, workshops and masterclasses. The pure joy of listening only to (and thinking only about and co-working only on) super-brilliant stuff from all around the world for a few days, 9 to 6. And – let's be brutally honest – that's not what our average day is made of, is it?”