In the meanwhile, we traditionally present our jury members’ points of view on what is participation at creative festivals for them. Here is what Patrick van Haperen, creative partner at L.O.V.E., The Netherlands, thinks: “Advertising festivals are always a good reason for creatives to take a moment and deep dive into all the creative work that’s out there. As a jury member you’ll get to see the whole spectrum, from okay’ish work to exceptional work, and share opinions with fellow jury members about what should make the cut and what not. I’m looking forward to experience all this at White Square and leave home with new views on creativity”.