We continue to acquaint you with the opinions of our jury members on the role and importance of advertising festivals for the industry and professionals working in it. Right now we will figure out what Paulius Budrikis, Partner and Head of Design at Lithuanian agency Critical, White Square 2019 Branding Jury member, thinks of it: “Well-managed festivals offer economic and social benefits to the local creative community and everyone in particular who attend events. Cross exchanging of ideas, networking and opinion sharing from influential designers and marketers help boost the industry and also support individuals who seek to evolve in design and advertising markets. Besides celebrating creative excellence, being a part of White Square festival allows to find out what's happening in neighborhood markets, which tendencies are shaping the creative market and how emerging problems are solved. The biggest benefit for me being part of White Square festival is to see and feel cross cultural critical thinking, sharing ideas how design can facilitate change for businesses and societies”.