The role of marketing and advertising festivals and the ways of useful pastime there we talked to Toma Stasiukaitytė, strategist at Clinic 212 and Enter agencies from Lithuania: “An event full of marketing professionals it could be very tempting to just self-promote your own agency, but the main purpose of participating in such festivals as “White Square” to me is sharing. Sharing my own vision, experience, our agency’s know-how, both with colleagues from other agencies and with various brand managers. It is also a great opportunity to grasp what is really going on in our industry first-hand and discuss key issues and market challenges with professionals from the region. It is quite rare, since we all know how exuberant and competitive our market is :) Knowledge is power, but it makes a bigger impact if you share it!”