It is always nice to receive a high rating of your work, especially if this estimation comes from an experienced and objective professional. Sergey Kozhevnikov, Creative Director of BBDO Moscow, shared his opinion on the value of White Square: “White Square is valuable because it is the first serious festival of the season which gives a start to many key works, claiming awards. For me, a special moment of the festival is a discussion with European colleagues when judging the entries. This is a rare opportunity to compare the accuracy of ideas and evaluation criteria”