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MARKETING AND CREATIVE EFFECTIVENESS SHORT-LIST

17.04.2019

MARKETING
A. PROMO & ACTIVATION
A1 Use of channel / medium
entry Beware of Bots, agency Possible Group, Russia
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry The Point of No Return, agency Great Advertising Group, Russia
entry This is YOTA ad, agency Friends Moscow, Russia
 
A2 Use of brand experience
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry 2018 in Review: Yandex.Taxi Riders' Personal Stats, Yandex.Taxi in-house studio, Russia
entry A look that sounds, agency e:mg, Russia
entry CineMoms, agency GForce/Grey, Kazakhstan
entry Forte Femme, agency Voskhod, Russia
entry Mani cure, agency VMLY&R MEXICO, Mexico
entry Plate & Bowl, RODNYA Creative PR Studio, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry Rewind to the 80's, agency e:mg, Russia
entry Time:Sharing, agency DPG, Russia


A3 Use of technology
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry Beware of Bots, agency Possible Group, Russia


A4 Strategy
entry Forte Femme, agency Voskhod, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia


A5 Campaign
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry 24 Hours of Le MKAD, agency e:mg, Russia
entry Forte Femme, agency Voskhod, Russia
entry The most epic promo, LLC "Eurotorg" Team, Belarus
entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia


A6 Low budget project
entry Beware of Bots, agency Possible Group, Russia
entry Mold, agency BBDO Ukraine, Ukraine
entry Putin turns on the Rain, agency Voskhod, Russia
entry Safe the Rap, Deep creative digital agency, Russia
 
C. PR
C1 Use of PR practice
entry 24 Hours of Le MKAD, agency e:mg, Russia
entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Thirsty Tags, agency Redberry, Georgia
entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)


C2 Digital & Social
entry Putin turns on the Rain, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia


C3 Influencer
entry A look that sounds, agency e:mg, Russia


C4 Strategy
entry CineMoms, agency GForce/Grey, Kazakhstan
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia


C5 Campaign
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia


H. DIRECT
H1 Use of direct medium
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
entry Rewind to the 80's, agency e:mg, Russia
entry Stuck in Photostock, agency Forte Grey, Belarus
entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)


H2 Digital & Social
entry Putin turns on the Rain, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia


H3 Strategy
entry Forte Femme, agency Voskhod, Russia


H4 Campaign
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia


I. INNOVATIONS
I1 Innovations
entry Beware of Bots, agency Possible Group, Russia
 
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Creative effectiveness
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine
entry #smthwentwrong, UAMASTER digital agency, Ukraine
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry This is YOTA ad, agency Friends Moscow, Russia
entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia

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