Soon on White Square 2019 stage – Fabio Paracchini, Chief Strategy & Innovation Officer / Head of Health at The Embassy, Italy, whose portfolio contains dozens of successful projects for such well-known brands as Alfa Romeo, Moto Guzzi, Vespa, Corriere della Sera, GSK, Affinity Petcare, ESA - European Space Agency, Lavazza, Mahou, Piaggio and others. On April 17 Fabio will hold a master-class on the topic of EVOLUTIONARY STRATEGY. The participants of the festival will learn why strategy is not a set of rules carved in stone and positioning slides full of right-pointing arrows, but something you should practice collaboratively every day to keep your companies and your brands alive, fit and happy. As the grandmaster of survival Charles Darwin said: “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed”.

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