Soon on White Square 2019 stage – Ali Rez, Regional Creative Director for Middle East & Pakistan at BBDO, UAE, ranked amongst the Top 15 Creative Directors in the world by The Directory, holding more than 350 international awards in his career, including Gold Cannes Lions, Gold Clios, Gold Effie, D&AD pencils, Grand Prix Dubai Lynx amongst many others. On April 17 Ali will hold a master-class on the topic YOUR TIME IS 5 SECONDS. Technology might be making our attention spans shorter and more chaotic, but the principle of communication has always been the same. Ali will tell how to capture someone instantly, how to keep that attention and how to stay memorable enough all the way to the purchase. 

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