Soon on White Square 2019 stage – Anna Lukanina, Managing Partner at Depot, Russia, branding professional with over 15 years of experience, holder of Kotler award for achievements in branding. On April 18 Anna will hold a master-class on the topic NEW BRANDING RULES: CONTACT POINTS between CONSUMER and BRAND IN THE MODERN WORLD and tell why today it’s not enough to create positioning and visual and verbal images just according to the brief but important to look at the real environment in which the brand will be present, to analyze all possible points of contact with the brand in order to take it into account in strategy and design, show examples from Depot practice and observe some successful and not very successful creative solutions from international markets.  

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