Soon on White Square 2019 stage – Fernando Pérez, Senior Designer at Interbrand, Spain – agency that’s been in the branding industry for 40 years and worked with more than 5,000 brands worldwide. On April 18 Fernando will hold a presentation on the topic WHAT’S YOUR NEXT ICONIC MOVE? and tell why standing out is becoming ever more valuable in a saturated marketplace, so the time is now to take the lead and contribute fresh ideas to leap ahead. This means making Iconic Moves. In this talk, you’ll explore why Iconic Moves are the next frontier and how to apply them. You’ll look to international examples to see the impact on businesses.

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