Soon on White Square 2019 stage – Oleg Kiselitsa, Creative Director at Kinograf, Ukraine, who during 10 years in advertising industry has gained the collection of over 80 awards ranked from bronze to Grand Prix at such festivals as Eurobest, Golden Drum, Golden Hammer, KIAF, White Square, Ad Black Sea, Red Apple, ADC Ukraine. On April 17 Oleg will hold a master-class on the topic ADVERTISING GROUNDHOG DAY and tell how thanks to creativity large Kiev pub managed to become the most effective brand of the year in Ukraine, beating the industry giants with multi-million budgets. You will listen to the true story that repeats with a client and an agency every year, and every year this seemingly old story becomes new, relevant, interesting and see lots of cases, facts and cartoons!
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