Soon on White Square 2019 stage – Olga Sharatuta, Founder / Director at RedMe (RCG), Russia. On April 18 Olga will hold a master-class on the topic CAUSE MARKETING, OR 10 COMMANDMENTS ON HOW TO BUILD A WORLD OF RESPONSIBLE CONSUMPTION. The trend of "social involvement of business" came to our marketing and advertising market. More and more companies are getting interested in a new, social approach to communications with the consumer. More and more non-profit organizations are fighting for the effectiveness of integrated campaigns with commercial brands. Tools, rules, lifehacks, results and inspiration on living examples of Russian and foreign cases.
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