Under the slogan Your Moment is Now XI International advertising and marketing festival White Square started in Minsk and united avant-garde representatives of 31 country – Belarus, Russia, Ukraine, Germany, Great Britain, France, Portugal, Italy, Spain, Sweden, the Netherlands, Estonia, Latvia, Lithuania, Poland, Georgia, Kazakhstan, Japan, United Arab Emirates, South Africa etc.  

White Square consists of two blocks: contest program and business-forum.

Contests program this year included 1019 entries from the CIS and Europe, that were submitted into 7 contests – Creativity, Branding, Marketing, Creative Effectiveness, Digital, Media, Social ad that were judged by 6 categories of international jury – 62 experts from 25 countries. Check the shortlists in the news on adfest.by. The winners will be announced at awards gala on Friday.

Creative business-forum will last for three days and include over 70 master-classes from worldwide known experts from around the globe.

The opening of the festival juries, speakers and accredited delegates will celebrate at Summit Party at Dipservice Hall.