Senior Communications Strategist, Vinter, SWEDEN / CHAIRMAN OF JURY


Daniel’s been working as Senior Communications Strategist at Vinter (a midsize Swedish communication agency) since March 2018 and has just become one of four partners of Vinter. Before that he was the CEO of Sweden and deputy CEO of Nordics of MEC (part of WPP and one of Swedens largest media agencies) for 12 years. Before that he worked as CMO and Head of Sales for FLT Media (Swedish regional papers sales company on national clients) and before that CMO of Svenska Dagbladet (Sweden’s second largest morning paper).

He has been judging twice in Cannes Lions, once in Eurobest, 100-wattaren (Swedish effectiveness awards), was the Head of the Media Jury in Guldägget (Sweden’s equivalent to Cannes Lions), Gyllene Hjulet (Swedish Events award), Cristal Festival (Meribel), twice in Swedish Media Agency Awards.

Beside his job at Vinter he’s the Chairman of the board of IRM (Swedish Institute for Advertising and Media Statistics) and a Blogger in Resumé (Sweden’s largest creative media publication).

His motto is “All communication depends on the receiver”.