22 years in the advertising industry. His client portfolio includes international brands such as Hasbro, Mondelez, Gazprom Neft, Adidas, MTS, Opel, ZIC, Axе, Carlsberg, Tuborg, Jacobs, Purina Rexona, Nokian tyres, Bridgestone, Rosneft, Lifeline, WWF.

Prior to joining e:mg he held the position of creative director at international agencies Ogilvy & Mather and TBWA, and also worked in such advertising giants as Grey, Leo Burnett, Rapp Collins.

He has won numerous Russian and international festival awards, including Cannes Lions, Clio, Cristal, Penta, Golden Drum, Golden Hammer, Effie, White Square, Ad Black sea, Idea, Silver Mercury. His video "Komar" was shortlisted in Cannes Lions, becoming the only finalist from Russia in 2011.

He is a regular member of the jury of Russian and international festivals.