As one of the first Creative Media Planner within the Austrian landscape of media agencies, the enthusiasm for creative media was mainly triggered by 360° communication planning – the need to understand how to create relevant content and how to distribute content across the consumer decision journey. Communication planning beyond classical advertising (Live advertising, Stunts and Ambient Media, etc.) became the pillars of professional life.

In 2005/2006 achievement of first local media awards, lecturing and tutoring at media and marketing classes and seminars. As of 2005 the Cannes Lions Festival has been a key annual inspirational highlight, in 2012 part of the Young Lions Media Jury and in 2014 Cannes Lions Judge (Media).

In 2008 promoted to Client Service Director of MediaCom with a continuous increase of responsibilities in client accounts, team development and full-service communications projects. Branded Content and Distribution has been focus area since 2013, forming, developing and leading MediaCom’s content unit MBA.

Since 2017 COO of MediaCom, the Content and Connections Agency, driving business through creativity.