Sergey was born in Kiev and till 2011 worked in the leading advertising agencies of Ukraine. He began his career at BBDO with the position of Creative Group Head which he held in 2011-2013. Then he moved to the position of Deputy Creative Director, and since 2014 he has been appointed creative director of BBDO Moscow.

His portfolio includes successful campaigns created for such major clients of Russian advertising market as Carlsberg, Tuborg, Media Markt, Klinsky, MKB, Sberbank, Bayer, PepsiCo, Pfizer, Eldorado, Mercedes-Benz, UNAIDS, Exxon Mobil, Profi.ru , Inmarko and others.

His works have won awards at many festivals, including Epica, Cristal Festival, Red Apple, Golden Drum, Golden Hammer, Effie, KIAF, and others.

He was on the jury at White Square, Red Apple, KIAF, Idea! Festivals.