Studied at Bradfield College and London School of Economics and Political Science. Currently holds the post of Business Development director of TWIGA – the largest independent communication group in Russia and the CIS countries that is for many years included into TOP-10 creative advertising agencies of Russia according to Association of communications agencies of Russia. The group's agencies have won over 300 awards at Russian and international festivals, including Cannes Lions.

Sergey successfully participates in the management of group and its agencies, in particular, under his leadership TWIGA Digital has grown 5 times in 3 years. With his participation in 2015 the Digital Performance Agency was created and currently accounts about 50% of total TWIGA Digital. He is on the board of directors of experiential marketing agency Main In Main, which has grown 4 times in 3 years. Under his leadership, the Department of Business Development was successfully created, bringing 25% of new business of the company in 2018.