It’s a journey of an entrepreneur: from the idea to the execution. Endless bureaucracy, self-doubt, endless paperwork, racketeers, sanitary control checks, incompetent staff and hundreds of tested ingredients; that’s what a bakery owner goes through. Small business in Russia exists "not because of, but in spite of". Bank really knows the problems of customers.
Creative director: Andrey Gubaydullin Copywriter: Anton Rozhin, Daria Ovechkina Film production: Daddy’s Film Production Director: Kronck Post production: Ilya Linetsky, Georgy Malkov, Maxim Geychenko Edit: Ilya Linetsky