On the Super TV channel there has premiered a show called Ms. Sweet, about a housewife who, after being cheated on by her husband, decides to start her life anew and opens a baking business. To promote the show, we have created an ad for a non-existent service called “Face the Cake”. The idea is that the service allows you to order a cake for an enemy of yours that special professional messengers will throw into their face. For example, the ad’s characters use the service to take revenge on a noisy, drill-using neighbor or an office colleague who’s reheating bad-smelling fish for lunch. We also created a website for the service where anyone could order a cake. We shot several videos showing the messengers’ brave work. And even produced a special mask in Instagram, so that no one would stay unpunished!