In the center of the plot is a hero with hands spread in different directions. The pedestrians are curious - what is going on? It is very simple - the hero “keeps” measurements of the Samsung TV. After all, he wants to check how the big TV fits into the interior of his apartment. We decided not just to talk about the rational advantages of TV. We created a story that stands out in categories and engages the consumer on an emotional level.
Client Samsung Electronics Client Supervisor – Kateryna Kuznetsova, CE Marcom & Apps Group Head of Samsung Electronics Ukraine Agency Cheil Ukraine CEO – Sergey Logvynenko Creative Director – Vladyslava Denys Senior Copywriter – Ruslan Muradov Senior Art Director – Eugene Ovchar Account Director – Alexandra Chemolosova Account Manager – Anton Romanets ESSE PRODUCTION HOUSE Director – Oleksii Pasichnyk DOP – Serhii Smychok 1st AD – Sergey Kornienko Executive Producer – Alevtyna Shkliarevych Line Producer – Sasha Kravchenko Production Assistants – Tusya Hutiumova, Anna Nevskaya Production Designer – Alfiya Rybyantseva Casting Director – Tetiana Shepelieva Bidding Producers – Cyril Bunyak, Alexey Zgonik, Janna Koba, Yana Bazaluk Wardrobe Stylist – Lena Ignatenko Makeup – Ksenia Pidoprigora Gaffer – Yevgeniy Emirov Making of video – Dima Elisichenko Photos – Bella Elisichenko Locations – Evgeniy Kasamara, Alexandr Melnychuk, Dmitriy Shevchenko Post Production Producer – Tatiana Buialo Post Production Producer – Studio A-Steroid Colorist – Valentin Vernigor Editor – Yegor Pysarenko Composer – Alexander Filonenko Sound Design – Propeller Studios