Soon on White Square 2019 stage – Denis Maksimov, Managing Director at Media Direction Group, Russia. On April 18 Denis will hold a master-class on the topic RIDDLES OF GENERATION Z. The discussion around this generation is becoming more and more active, it is cluttered with stamps and new names, but the question of who they are and what to do with them remains open. Denis will tell what topics are relevant for today's youth, how to build communication with them, what sources of information are authoritative for them and much more, and share the conclusions based on the analysis of their lifestyles and thoughts, which form the main characteristics of the generation Z. Z – Conscious, but in need of constant encouragement. Z – Self-confident, but open to other people's opinions. Z – Digitalized, but not locked in the room.
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