Soon on White Square 2019 stage – Steve Colmar, Executive Creative Director at Publicis Groupe Portugal, in 2018 nominated for the title of "Best Creative Director of the country" according to the Creative Club of Portugal, winner of the leading international festivals, including Cannes Lions, D&AD, One Show, LIA, NYF, Eurobest and many others. On April 17 Steve will come to White Square stage with master-class on the topic HOW TO KILL GOOD IDEAS. From the moment a good idea comes up on piece of paper, to the very moment it loses any chances of seeing the sun light. Steve will show how processes, beliefs, rush, fear and a couple of silly reasons will kill the idea that would make your brand reach the heart of the people you want.
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