AdForum, the global intelligence provider for the advertising industry, has released its second annual ranking of creative success by individual business sector.
It is the only ranking of its kind in the advertising industry. Unlike other rankings, the AdForum Business Creative Report shows the most successful campaigns and agencies in seven specific sectors.
The number one performers this year are JvM Spree (Germany) in Automotive; McCann NY in Finance; DDB Chicago in Food & Beverage; AMV BBDO (UK) in Health & Beauty; BETC Paris in Luxury & Premium; Marcel (France) in Retail and Jung Von Matt (Germany) in Transport & Tourism. This year’s most awarded campaign overall came from the Retail sector: “Black Supermarket” by Marcel in France. BBDO New York and BETC in Paris were among the agencies who shone for the second year running in the Finance and Luxury sectors respectively.
AdForum CEO Philippe Paget commented: “No other global creative ranking shows the best performing campaigns in individual market segments. The ability to see the year’s most successful work by industry sector is of great interest to CMOs, agencies and consultants.”
The report is based on the results of the many awards shows with which AdForum has a partnership, including Cannes, D&AD, the Clios, the Epica Awards, the One Show, the LIA, Eurobest, Adfest, Dubai Lynx, Cristal, ADC* Europe, the FAB Awards, the World Luxury Award, White Square and many more.
See the results of AdForum Business Creative Report 2018 here.