Future London Academy creates an immersive learning experiences for like-minded professionals and innovators from around the world. The typography gets refracted by objects from London architecture. We took models of the main architectural and cultural symbols of the city which echo the idea of Future London Academy – knowledge through the lens of London. Besides the main brand that is Future London Academy, there are also various programmes Academy runs that needed a sub-branding. The task was to find an easy way to show every programme in a unique way while visually keeping them consistent. The solution was to create a secondary colour palette, that could work with the main yellow colour without overpowering it.