Today about advertising festivals in the lives of creatives we talked to Sergio Spaccavento, Executive Creative Director of Conversion agency from Italy who will take part in Creative jury session of White Square 2019: “There is a famous quote from a creative genius guy called Robert Carrieri. Once he said about advertising festivals: “Who wins, wins, who looses win twice, because he will work harder.” White Square is a perfect place to face creativity, good people, winning ideas and people that are going to wait to work harder in the future. It’s why I am so happy to come again in Minsk, and, by the way, Robert Carrieri doesn’t exist, I just needed a good intro. See you there”.