Fabio has been working every day for quite a few years at the intersection of content and experience, leading, inspiring and training multi-disciplinary teams on brand-transforming projects for agencies and companies like Alfa Romeo, Moto Guzzi, Vespa, Corriere della Sera, GSK, Affinity Petcare, ESA - European Space Agency, Lavazza, Mahou, Piaggio.

In 2018 – together with a bunch of like-minded renegades – he co-founded the independent agency The Embassy, where he works as Chief Strategy and Innovation Officer. Before that he has been Executive Creative Director for Italy and Western Europe at DigitasLBi (Publicis Group) from 2011 to 2017.

In the last 20 years he founded and edited a couple of contemporary arts and culture magazines, published in 1996 the pioneering non-fiction book “CyberShow - Cinema e teatro con Internet”, wrote and directed the theatre comedy “Roba minima”, and – in totally open order – he’s also been a literary translator, a door to door salesman and a bass player in a ballroom orchestra.