Sergio is an art director, a copywriter, a movie writer, a TV and radio show writer, an advertising teacher, a keynote speaker and definitely a mythomaniac.
He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together.
He worked for small, medium and big agencies on small, medium and big accounts.

He won national and international advertising, movie, radio and television awards. He has been honored to be a juror member at Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.